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Missouri Association of School Administrators

Conferences & Workshops


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Communications Workshops

School districts of all sizes benefit by having a solid communication plan.  MASA will provide you and your district guidance in developing the framework of a plan that will help you address big and small issues with both your internal and external audiences.


  • MASA’s Director of Communications will facilitate the workshop (when possible, MASA will be joined by a member of the Missouri School Public Relations Association (MOSPRA))
  • 3-4 hour planning session
  • A designated district will serve as the host for the session
  • 3-7 districts may participate and each will send 3 or more representatives (ideally the superintendent will be one of the representatives, but it is not imperative)

The workshop will include

  • Overview of communication planning
  • Creating a communication advisory team
  • Determining audiences
  • Research
  • Determining key messages
  • Determining best means to deliver messages
  • Building comprehensive and project-specific plans
  • Creating a means to evaluate communications effectiveness

Workshop will include scenarios to evaluate how your plan will work.

A limited discussion of crisis communication may be part of the session. (A special crisis communication session may be scheduled separately.)

Note:  The workshop will help you and your district start the process of building a great communication plan, but additional work will need to take place beyond the workshop to finalize a plan.




(573) 638-4825