The Missouri Association of School Administrators (MASA) is pleased to announce the appointment of Chelsea Blair as its next Communications Director.
Blair will officially join the team on April 1, 2025, and will work alongside current Communications Director David Luther during a transition period before assuming full responsibilities on July 1, 2025.
A Competitive Hiring Process
Following a rigorous hiring process, Blair was selected for her extensive background in strategic communication, leadership, and public service.
With over 17 years of experience in state government, including her most recent role as Communications Director for the Missouri Department of Social Services, Blair brings a wealth of knowledge to MASA. Her expertise will be invaluable in supporting the organization’s mission and vision.
MASA’s Excitement About Blair’s Appointment
“We are thrilled to welcome Chelsea to the MASA team,” said Dr. Mark Penny, incoming Executive Director of MASA. “Her passion for public service and her ability to communicate with clarity, purpose, and authenticity will be a tremendous asset to our members and the broader education community.”
Blair’s experience and skills will enhance MASA’s efforts in advocating for public education and supporting school leaders throughout Missouri.
Recognizing David Luther’s Service
MASA also acknowledges the significant contributions of David Luther, who has served as Communications Director since 2015. Luther will continue in the role until June 2025, ensuring a smooth transition.
He will also maintain his leadership position as Executive Director of the Missouri School Public Relations Association (MOSPRA). MASA is deeply grateful for his years of service and the strong communications foundation he has established.
Blair’s Vision for Communications
As Communications Director, Blair will lead MASA’s communications strategy with a focus on strengthening member engagement, enhancing the organization’s visibility, and equipping school leaders with timely, relevant messaging tools.
She will collaborate closely with superintendents and education leaders across Missouri to amplify the important work being done in public education.
Blair’s Commitment to MASA’s Mission
“I am honored to join MASA and support the mission of empowering school leaders who are shaping the future of education in our state,” said Blair.
“I’m eager to strengthen MASA’s communications efforts in ways that are not only effective, but actionable—ensuring we’re elevating the work of our members, fostering stronger connections, and making a measurable impact across the state.”
Blair’s forward-thinking approach will focus on building systems that ensure clarity, consistency, and connection at every level of the organization.
Looking Ahead
With Chelsea Blair’s appointment, MASA is poised to take its communications efforts to the next level. Her leadership will be crucial in supporting the organization’s goals of advancing public education in Missouri and strengthening relationships within the education community.
